Mar 29, 2024  
2019-2020 SDSM&T Academic Catalog 
    
2019-2020 SDSM&T Academic Catalog [ARCHIVED CATALOG]

IENG 354 Marketing Technology Innovations

Credits: (1-0) 1

This course introduces the student to the tools and strategies needed to understand the voice of the customer and provides the rudiments of a marketing plan for commercialization of new or innovative technologies. Topics include environmental analysis, diffusion of technology and innovations, early adopters, and market research strategies.


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