BMIT 426/526 Professional Selling

Credits: (3-0) 3

Detailed introduction to and application of the principles of selling. The course is an in-depth study of the relationship selling process in consumer and business-to-business selling environments, from prospecting to follow-up, using problem-solving selling strategies, practices and techniques. The course will also emphasize sales negotiation, sales contracts, and sales ethics with a special emphasis on sales in the technical fields.

Notes: Students enrolled in BMIT 526 will be held to a higher standard than those enrolled in BME 426.

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