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2024-2025 Academic Catalog

BMIT 466/566 Sales Strategy

Credits: (3-0) 3

This course focuses on developing strategic approaches to selling through the exploration of decision making critical to profitable revenue growth, effective sales strategies such as segmentation, growth priorities, value propositions, customer engagement processes, direct and indirect channel mix and sales force structure, and other strategies to generate sales.

Notes: Students enrolled in BMIT 566 will be held to a higher standard than those enrolled in BME 466.


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